Project: ProAnima

Modernize business built around people’s mental health — a difficult to grasp concept for some, and one that cultural stigmas prevent from being openly discussed.

Modernize business built around people’s mental health — a difficult to grasp concept for some, and one that cultural stigmas prevent from being openly discussed.

Modernize business built around people’s mental health — a difficult to grasp concept for some, and one that cultural stigmas prevent from being openly discussed.

Modernize business built around people’s mental health — a difficult to grasp concept for some, and one that cultural stigmas prevent from being openly discussed.

Modernize business built around people’s mental health — a difficult to grasp concept for some, and one that cultural stigmas prevent from being openly discussed.

ProAnima, a Contemporary Psychiatry and Psychotherapy Center, sought to modernize its business built around people's mental health. With over 30 years of experience, the ProAnima Method was developed based on extensive knowledge and insights gained from their neurolaboratory. The initial objective of this project was to create a mobile app that would streamline the appointment scheduling process for clients, catering to their busy lifestyles. However, the project evolved into a comprehensive brand overhaul, encompassing the website and collateral design, to present contemporary psychiatry as a current and human-centered experience.

ProAnima, a Contemporary Psychiatry and Psychotherapy Center, sought to modernize its business built around people's mental health. With over 30 years of experience, the ProAnima Method was developed based on extensive knowledge and insights gained from their neurolaboratory. The initial objective of this project was to create a mobile app that would streamline the appointment scheduling process for clients, catering to their busy lifestyles. However, the project evolved into a comprehensive brand overhaul, encompassing the website and collateral design, to present contemporary psychiatry as a current and human-centered experience.

ProAnima, a Contemporary Psychiatry and Psychotherapy Center, sought to modernize its business built around people's mental health. With over 30 years of experience, the ProAnima Method was developed based on extensive knowledge and insights gained from their neurolaboratory. The initial objective of this project was to create a mobile app that would streamline the appointment scheduling process for clients, catering to their busy lifestyles. However, the project evolved into a comprehensive brand overhaul, encompassing the website and collateral design, to present contemporary psychiatry as a current and human-centered experience.

ProAnima, a Contemporary Psychiatry and Psychotherapy Center, sought to modernize its business built around people's mental health. With over 30 years of experience, the ProAnima Method was developed based on extensive knowledge and insights gained from their neurolaboratory. The initial objective of this project was to create a mobile app that would streamline the appointment scheduling process for clients, catering to their busy lifestyles. However, the project evolved into a comprehensive brand overhaul, encompassing the website and collateral design, to present contemporary psychiatry as a current and human-centered experience.

ProAnima, a Contemporary Psychiatry and Psychotherapy Center, sought to modernize its business built around people's mental health. With over 30 years of experience, the ProAnima Method was developed based on extensive knowledge and insights gained from their neurolaboratory. The initial objective of this project was to create a mobile app that would streamline the appointment scheduling process for clients, catering to their busy lifestyles. However, the project evolved into a comprehensive brand overhaul, encompassing the website and collateral design, to present contemporary psychiatry as a current and human-centered experience.

The existing appointment scheduling process at ProAnima was time-consuming and lacked flexibility, making it challenging for clients to find suitable slots that accommodated their busy schedules. The goal was to develop a mobile app that would simplify the appointment booking process, reduce time wastage, and enhance the experience for their clients.

The existing appointment scheduling process at ProAnima was time-consuming and lacked flexibility, making it challenging for clients to find suitable slots that accommodated their busy schedules. The goal was to develop a mobile app that would simplify the appointment booking process, reduce time wastage, and enhance the experience for their clients.

The existing appointment scheduling process at ProAnima was time-consuming and lacked flexibility, making it challenging for clients to find suitable slots that accommodated their busy schedules. The goal was to develop a mobile app that would simplify the appointment booking process, reduce time wastage, and enhance the experience for their clients.

The existing appointment scheduling process at ProAnima was time-consuming and lacked flexibility, making it challenging for clients to find suitable slots that accommodated their busy schedules. The goal was to develop a mobile app that would simplify the appointment booking process, reduce time wastage, and enhance the experience for their clients.

The existing appointment scheduling process at ProAnima was time-consuming and lacked flexibility, making it challenging for clients to find suitable slots that accommodated their busy schedules. The goal was to develop a mobile app that would simplify the appointment booking process, reduce time wastage, and enhance the experience for their clients.

To gain a deeper understanding of the target users' needs and pain points, extensive user research and interviews were conducted. The research revealed that clients valued convenience, privacy, and a seamless experience when seeking mental health services. They desired a mobile app that would provide them with quick access to available appointments, allow them to choose their preferred therapist, and offer personalized reminders to ensure attendance.

The introduction of the mobile app had a significant impact on the users and the overall experience of scheduling appointments. The app's intuitive design interface made it easier for clients to find suitable appointment slots, eliminating the need for time-consuming phone calls or email exchanges. The personalized profiles and secure communication channel enhanced the therapeutic process, fostering a sense of privacy, trust, and convenience for the clients. The push notifications and reminders helped reduce no-shows, ensuring that clients received the support they needed at the scheduled times. 

To gain a deeper understanding of the target users' needs and pain points, extensive user research and interviews were conducted. The research revealed that clients valued convenience, privacy, and a seamless experience when seeking mental health services. They desired a mobile app that would provide them with quick access to available appointments, allow them to choose their preferred therapist, and offer personalized reminders to ensure attendance.

The introduction of the mobile app had a significant impact on the users and the overall experience of scheduling appointments. The app's intuitive design interface made it easier for clients to find suitable appointment slots, eliminating the need for time-consuming phone calls or email exchanges. The personalized profiles and secure communication channel enhanced the therapeutic process, fostering a sense of privacy, trust, and convenience for the clients. The push notifications and reminders helped reduce no-shows, ensuring that clients received the support they needed at the scheduled times.

To gain a deeper understanding of the target users' needs and pain points, extensive user research and interviews were conducted. The research revealed that clients valued convenience, privacy, and a seamless experience when seeking mental health services. They desired a mobile app that would provide them with quick access to available appointments, allow them to choose their preferred therapist, and offer personalized reminders to ensure attendance.

The introduction of the mobile app had a significant impact on the users and the overall experience of scheduling appointments. The app's intuitive design interface made it easier for clients to find suitable appointment slots, eliminating the need for time-consuming phone calls or email exchanges. The personalized profiles and secure communication channel enhanced the therapeutic process, fostering a sense of privacy, trust, and convenience for the clients. The push notifications and reminders helped reduce no-shows, ensuring that clients received the support they needed at the scheduled times.

To gain a deeper understanding of the target users' needs and pain points, extensive user research and interviews were conducted. The research revealed that clients valued convenience, privacy, and a seamless experience when seeking mental health services. They desired a mobile app that would provide them with quick access to available appointments, allow them to choose their preferred therapist, and offer personalized reminders to ensure attendance.

The introduction of the mobile app had a significant impact on the users and the overall experience of scheduling appointments. The app's intuitive design interface made it easier for clients to find suitable appointment slots, eliminating the need for time-consuming phone calls or email exchanges. The personalized profiles and secure communication channel enhanced the therapeutic process, fostering a sense of privacy, trust, and convenience for the clients. The push notifications and reminders helped reduce no-shows, ensuring that clients received the support they needed at the scheduled times.

To gain a deeper understanding of the target users' needs and pain points, extensive user research and interviews were conducted. The research revealed that clients valued convenience, privacy, and a seamless experience when seeking mental health services. They desired a mobile app that would provide them with quick access to available appointments, allow them to choose their preferred therapist, and offer personalized reminders to ensure attendance.

The introduction of the mobile app had a significant impact on the users and the overall experience of scheduling appointments. The app's intuitive design interface made it easier for clients to find suitable appointment slots, eliminating the need for time-consuming phone calls or email exchanges. The personalized profiles and secure communication channel enhanced the therapeutic process, fostering a sense of privacy, trust, and convenience for the clients. The push notifications and reminders helped reduce no-shows, ensuring that clients received the support they needed at the scheduled times.